A film company director sits with his directors and analyzes potential offerings for selected films. They make a list of prospects and then narrow the selection down to a few who really feel they have potential.
Executives take this list and start exploring ideas with creative employees and directors. The most promising films are developed through screen tests, costumes, and production and the film progresses.
The day comes when filming starts and the day it ends.
At this point, the stars remain available for callbacks as the producer, director, and editors begin the tedious task of picking up all the pieces and combining them with effects and sound.
Another person was busy with their private list. These marketers secure opening dates and additional screens for the opening nights. Other members of the marketing team make lists of media interviews for the stars of the show. Other team members prepare lists of the media that will be used for the advertisement.
I’m sure I missed some listings somewhere, but the idea is for everyone to develop the lists. For example, most stores have information on file that lets their employees know who is not providing credit to whom or who cannot accept the check. All stores have a list of suppliers.
Service clubs and civic organizations have lists of those who have made charitable donations and are likely to do so again.
Political candidates have lists of contributors and those who can publicly support them.
In each case, these people worked organically to build their list. They look for prospects or resort to an existing group. The success these people have achieved directly relates to their listings with their ability to ensure they have the best information about who they can contact.
When it comes to creating lists, the same idea applies. You need to handle your recipients well.
This may mean that you need to pay more attention to detail. It can also mean that you only work with those who have purchased your product or have expressed an interest in receiving information about your company.
List building isn’t an unexpected invitation, but rather an extension of the temporary confidence that those on your list provide. Those who receive information from you should not be angry at receiving your email. They may not be interested at the moment, but they should get to know you as someone they have voluntarily worked with in the past and they may be more willing to do so again in the future.
If we review the movie analogy, we can see that there are multiple lists of multiple efforts to reach one goal – a successful movie.
As your business grows, you may need to create more than one list to meet the more specific needs of your consumer base.
Take the time to manage powerful list building strategies. Your efforts will be more successful if you do this.