I can’t stress enough how important it is for an internet marketer to know which marketing keywords to use for their products and how much their competitor is willing to pay for the same keywords. This may seem like a complicated process, but it really is not. In this article, we will review three free websites that all internet marketers can use to find this information.
Let’s talk about keywords first … When I say “keywords”, I mean keywords for marketing. These are the words that your potential customers would use to describe your product. These are the same words someone would type into an internet search engine to find your products.
If you have a business website and you don’t know what marketing keywords your website is targeting, then your website is definitely in bad shape. why? Because you will lose business. And you can bet that your top competitors will know your marketing keywords and use them strategically on their websites and ads.
You see, when search engine spiders crawl your website, they look for text on your website that can be indexed and used to describe the content of your website. If your website doesn’t have the right keywords that people use to find your product, your website likely won’t show up in their searches. So your website really needs to be optimized for the relevant marketing keywords that most people use to search for your product.
Another example where knowledge of marketing keywords is essential is when using pay-per-click (PPC) ads. Pay-per-click advertising is usually done by search engines where you pay each time someone clicks on your ad (link). Your ad will appear after the user goes to the search engine and performs a keyword search (which is just a normal search). The search engine looks at your keywords and then targets the keywords associated with the PPC ads. If they match, pay-per-click (PPC) ads are returned with users’ search results … Go ahead, go to Google and do a search. The ads you see on the right side of the screen are PPC ads.
(Note: the order in which your PPC ads appear depends on several factors: the price you are willing to pay for each click, the search engine used, the click-through rate (CTR) of the ad, etc.)
Now let’s get started with the quick and free process of finding good keywords for your website.
1) Go to the Google AdWords Keyword Tool (https://adwords.google.com/select/main?cmd=KeywordSandbox)
Enter a few keywords in the text box that you think people will use to search for your product. When done, click the Submit button. Then specific similar keywords will be shown to you. Write down the elements that you think apply to your product.
2) Go to the introduction to the keyword selector (http://inventory.overture.com/d/searchinventory/suggestion/)
Enter each keyword you wrote down in step 1, then click the right arrow button. This will allow you to see which keywords are most popular at the top. Note: the most popular keywords are not always the most suitable. For example, if your website sells guides on how to rebuild 57 Chevy, you will probably want to target the keywords “57 Chevy” specifically, rather than the less specific keyword “Chevy.” why? Because you want your ad / website to be shown to the people who are most likely to buy your product.
The two sites above should give you a great list of keywords that you can now use to improve your website. But if you want to advertise with PPC, you really need to know how much your competitors are paying for your keywords. This is also an easy task.
3) Go to the opening offers tool (http://uv.bidtool.overture.com/d/search/tools/bidtool/)
Enter your keywords in the text box, then click the search button. This will return the opening bids for that keyword. Higher bids are likely to rank higher, meaning that the ads are closer to the top position on the first page of a user’s search results. The goal is to reach the highest level that your budget allows you to rank highest to ensure maximum exposure for your ad.
There you have it … three great websites that can help with internet marketing campaigns, and best of all, they’re all free!