The last ten years has seen a noticeable increase in the amount of British children’s clothing brands, possibly aided by consumers now showing an interest in both the origins and manufacture of the products they buy.
For some the term fair trade is purely restricted to buying a bunch of bananas & organic for the supermarket aisles but more and more people are questioning what they are about to dress their children in and how ethical was it’s creation. British designers are definitely keeping this in mind with award winning designs made from ethically sourced materials which still manage to provide good value for money.
THE BEST OF BRITISH BABY & TODDLER FASHIONS
Launched in 2004 under the original name of cut4cloth by Lucy & Kurt Jewson, they were prompted to start their own baby clothing company after being faced with the difficulty of finding baby clothing that fitted over their son’s cloth nappies. Their aim to come to the rescue of big bottomed babies while offering ethically manufactured organic cotton clothing was a success and managed to scoop them an armful of awards. As their popularity grew so did their ranges with 2008 seeing the arrival of children’s clothing & breastfeeding wear, by now they thought the name cut4cloth wasn’t quite as apt and the name Frugi was launched. Achieving what some can only dream of Frugi has developed children’s clothing that parents love but more importantly that children love to wear. Organic cotton is softer, comfier and kinder on children’s sensitive skin and the clever designers at Frugi have gone one better by making waist bands adjustable, seams stronger and all their children’s ranges wash beautifully.