I can’t say I have the answer either. I’ve seen situations where a big-box is the right choice; then I’ve seen situations where the freelancer works great. For some, working https://socialbooster.agency/ with a smaller, boutique agency is the way to go. At the end of the day though I still think it comes down to a gut-check.
Service is the differentiator in a digital world. It’s also where a lot of big-box companies drop the ball. Unfortunately, freelancers seem to struggle with this too. In my experience it is the boutique local agency that does the best job. The team of 5-10 smart minds that left the big corporate marketing world to start a small business for themselves. These are the people that know what you are going through as an SMB. These are the people with real skin in the game. They have a reputation to maintain and a business to grow and that can’t happen without them growing yours. So, my advice is to steer clear of the freelancers, big-box service companies and inflated agencies. Find a local firm that you can meet in person and get to know.