Why Article Writing Is Important for Your Long-Term Business Success
Today we are operating our business in a world of relationship marketing and content marketing. Gone are the days of “push” marketing where big advertising campaigns were an effective way to get the word out about your products and services.
Now it’s all about “pull” marketing where we want to pull our potential clients into our world and allow them the opportunity to get to know, like and trust us before they do business with us.
One of the best ways to develop the benefits of relationship marketing is through blogging. This is nothing new; many marketers have been saying this for a few years now.
So why are so many entrepreneurs and business owners not bothering with blogging?
I encourage every client I work with to blog but only a few actually do. Instead of fully embracing the business benefits of blogging, I get a lot of excuses like:
- I don’t have the time
- I can’t write
- I can’t be bothered; it’s too much work
- I don’t know what to write about
- I don’t know how to blog
- I don’t see the value, my target market doesn’t read blogs
- And so on…
While some of these reasons can be quite legit in their minds, when it comes down to it, the biggest source of resistance is the unwillingness to make a commitment towards this very effective marketing strategy.
What they don’t realize is once that commitment is made, it’s amazing how the HOW appears and suddenly there IS time and knowing what to write about DOES materialize. It happened to me and it can for you too.
For many years, I used a lot of these excuses myself. If you’ve been a client of ours over the long haul, you may recall my first newsletters were not only far and few between (I was lucky if I got one out every 4-6 months) but they were also epic novels.
I was literally setting myself up to not do them very often. They took way too much time, effort and energy – something I didn’t have a lot of, so I did them as rarely as possible.
It took me a long time to realize that I didn’t have to write about EVERYTHING in EVERY newsletter. After all, there is something to be said about overwhelming the readers. I bet only a fraction of all that I wrote ever got read…
But in my defence, because one of my Sacred Gifts is the gift of knowledge, I was strongly compelled (and still am) to share all of my knowledge with each and every newsletter!
Since then I’ve become much wiser and strategic about blogging and newsletters and for the past year have been posting a minimum of 2 blog posts a week and sending out a weekly newsletter.