Why Small Business Owners Need to Hire a Business Consultant

Most small business owners would benefit by electing to hire a business consultant, particularly if they are just starting up or if their business is not doing as well they hoped it would. Consultants can help you in many ways, offering the breadth of their experience in business start-ups and management to enable you to get off to the best possible start or to rescue a failing business that nevertheless has good potential.

Business Consultant Services

When you hire a business consultant you are hiring experience and expertise in a wide range of business elements. They can bring a new perspective to your business in terms of operation analysis, obtaining finance, strategic planning, management consulting and a great deal more.

Very few small owners have much business knowledge or acumen, and even fewer contacts in the business world that can help them with good advice. Business consultancy services can offer you these missing ingredients that can not only turn a failing company round into a successful enterprise, but can also build on the success of a successful firm and enable it to even further dominate its market.

So your small business need not be failing for you to make the best use of a business consultant – successful businesses also employ them to accelerate what may already be a rapid growth rate.

Why Hire a Business Consultant?


  • Have you just started up and are unsure where to go next?
  • Is your business losing money?
  • Do you understand your market but lack some necessary business skills?
  • Is your business growing but you want it to grow faster?
  • Have you reached a point where you need professional help to advance?
  • Have you a need find out more about your customers’ needs?


If you can identify with any of these situations then a business consultant can help you. Here are some of the benefits hiring a business consultant can offer:


  • Starting up a new business from scratch
  • Maximizing the profitability of your business
  • Locating areas of your business needing specific attention
  • Identifying potential problems and being proactive in resolving them
  • Helping you to formulate strategic and systematic plans to enable your business to grow
  • Making best use of marketing and the USPs of your products or services
  • Helping you find finance to develop your business
  • Providing you with new ideas and strategies you had never thought of yourself
  • A business consultant provides the knowledge and know-how currently missing in your business

E-Business A Convenient Business Methodology

The literal meaning of the term, “E-Business” is Electronic Business, which had been derived by the Think Tank of IBM Ltd. during the mid nineties in India. Electronic business is one of the most convenient modes of business conducted over the Internet. E-Business is one of the boons of the technological revolution in the country and it has taken the entire industry by storm. It is not only the large corporate houses and huge multinational companies that have taken up this dramatic methodology of conducting business, it has also spurred the medium and small scale industries as well as entrepreneurs to adapt to this radical type of carrying out business. The transition of the conventional method of carrying out businesses from the confines of the premises of an office and ware houses and limiting it to the comfort of a person’s residence is overwhelming. An E-Business provides an entrepreneur a farther and wider reach and therefore increases the client data base manifold in comparison to a business operated from a physical location of an office.

There are several factors which determine the success of any E-Business. One of the significant factors lies in the selection of the appropriate and latest computer hardware and software, which have proved their worth in allowing a person to run his business independently and make it a tremendous success. The entire use of both information technology and communications spell a successful business. One of the basic reasons for conducting E-Business is that the internet is one of the main conduits to a global trade. E-Business opens new vistas as well as wide horizons for an entrepreneur, who is contemplating to make global presence. The systems adopted through E-Business provide companies with the unique advantage of connecting their internal as well as their external data bases with the utmost efficacy. This connection lends the entire business with a cohesiveness and flexibility to interact with the suppliers and other partners enabling them to meet the expectations of their customers, who are the end users.

A gamut of processes is involved in the operation of E-Business which runs across the entire value chain. A value chain comprises of electronic purchases and management of the supply chain, electronic processing of customer orders, managing customer service and extending total cooperation to business partners. A host of software is presently available to carry out an e-Business successfully. The software offers dependable solutions at the same time including permissions for integration of intra or inter-firm business processes. The Intranet, Internet and extranet along with the usage of the web or a combination of these allows an entrepreneur to carry on his business effectively. The progression of data exchange between different companies is smoothened through the availability of special technical standards for E-Business. It is through the widespread use of the internet technologies that can possibly turn around any type of business to become a resounding success in terms of productivity and profitability.

A Supply Chain Management (SCM) is a process that is deemed to be significant in the management of the delivery of goods from the supplier to the purchasers. It is also considered to be as a process required for the optimization of a firm’s internal practices essential for interaction with suppliers as well as customers to usher products into the market in an efficient manner. The role of a Supply Chain takes care of the prediction of the market demand, procurement and outsourcing, warehouse management and inventory control, distribution logistics as well as other disciplines. In cases where the Enterprise Resource Planning fails, the Supply Chain Management takes up and becomes a terrific success. However, the Supply Chain Management Systems requires the database of the Enterprise Resource Planning to precisely predict inventory levels. A robust SCM encompasses the optimization and systematic organization of the operation and tactical information and techniques internally and in between these two processes. The Supply Chain Management is closely associated with the enhancement of business processes and value in every corner of the widespread enterprise starting from the supplier’s supplier to the customer’s customer. SCM has the capability of using E-Business concepts and web technologies to elevate the organization’s operations. The tactical methodology unifies all the phases in the business cycle from the initial stages of product design through procurement of raw materials right up to the delivery of the end product to the customer.


5 Things to Remember When Preparing Your Business for Sale

If you are determined to receive the best price for your business when it’s sold, it is important to prepare your business for its eventual sale.

The five key aspects of the preparation process are.

1. Stop Running the Business

Many buyers have been conditioned to think that a business cannot perform without the original owner. Many prospective purchasers are afraid that once the current owner leaves, the company will underperform and this fear prevents many businesses from ever being sold.

When preparing your business for sale it is a good idea to reduce the amount of time you spend running the business on a day to day basis. Most small businesses are built around the owner/manager which is why prospective buyers feel the business will falter once it has changed hands. If you can show that the business can operate profitably without you then you have a business with value that should sell for a premium.

2. Hire Managers

Buyers like stability and they dislike risk. One way you can decrease the perceived risk of acquiring your business is to put good managers in place. If you are able to hire managers and build in a chain of command that removes you from the day to day running of the business, while ensuring it still runs efficiently, you have taken away a significant stumbling block for many buyers.

A profitable business which comes with well-trained managers who know the business well, and are willing to continue running it from the day one, is an attractive proposition that many buyers will not pass up on.

3. Put Business Systems in Place

During the preparation period, aim to have all your business processes documented and working in a defined system. All business practices should be well-defined and each member of your organisation should have a clear role with a well understood job specification. Use the preparation period to build in systems which explain and document how each process of your business works and all employees should be well versed in how these systems work.

Building in systems is important as it will improve a buyer’s confidence and this will lead to better offers. A business that works smoothly and efficiently, with clearly defined processes and systems, is a positive for many buyers as this reduces the amount of time and resources they have to spend understanding and fixing inefficient practices.

4. Legal Issues

It is very important to settle any legal disputes or issues that may affect the sale of your business as any buyer worth their salt will conduct some form of due diligence if they are serious about purchasing your business.


Motivational Speaker for Business – Tap Into Your Team’s Hidden Potential

operating in a crew may be a tough and irritating procedure whilst you do now not have a motivational speaker for commercial enterprise. With everybody having a special perspective and creativity level how can groups sincerely reap their dreams? making use of the services of a motivational speaker for commercial enterprise can increase your personnel’ chances of success. There are teams that have a wonderful benefit over other less fortunate groups. but, the unlucky crew’s odds did enhance when a seasoned motivational speaker for enterprise become employed at the organisation. businesses that take some time to renowned that developing a proactive group subculture and taking the advice of the motivational speaker for enterprise’s comments and hints to challenge can improve the duties that lay in advance. Work Gamification 

communique is a vital factor so as for a team to prevail and should be a key thing of the motivational speaker for business software. however, growing properly communique conduct takes time and interest and need to be part of the motivational speaker for business time table. In ultra-modern speedy-paced, technological world there are an expansion of ways which are used so that it will speak with people and a motivational spear for business is the simplest to employ. A motivational speaker for enterprise has the potential to emerge as a part of the employer’s ongoing training group and can make contributions to the valuable art of listening.

After finishing a motivational speaker for enterprise program the original team transforms right into a united team running in the direction of a commonplace vision. There are 5 essential benefits that a unified group will word all through and after the motivational speaker for enterprise application. the first advantage of a motivational speaker for business program is advanced communication via revealing the one-of-a-kind approaches in which team members ship and receive information. the second one benefit of a motivational speaker for commercial enterprise software is how gaining the potential to understand and limit pointless clashes among distinct persona types will reduce battle.

together with reducing conflicts the team will learn how to decrease stress and keep away from time-consuming interpersonal issues. The fourth most important benefit of a motivational speaker for enterprise program is strengthened control effectiveness through consciousness of the diverse human needs and professional possibilities within a crew. And eventually, the gain’s of a motivational speaker for business program creates a united crew that has an improved relationship, heightened morale and a extra camaraderie, taking into consideration greater consider and greater opportunities.

A key element that makes this motivational speaker for business program so uniquely special is how a motivational speaker is capable of include his international mountaineering, whitewater rafting and mountain cycling studies to educate and inspire his target market and percentage his motivational speaker for commercial enterprise message. He stocks his stories of overcoming physically challenging barriers and pushing his own personal barriers. Then, he demonstrates how to observe the important abilties he learned to assist people deal with their every day challenges of their professional and personal lives.

Motivational speakers are some of the sector’s most sought-after lecturers for commercial enterprise, and feature an global recognition for powerful schooling strategies and motivational strategies, in addition to enjoy in all stages of business, corporate schooling and fulfillment education. they can assist customers with productiveness schooling, company humor and workshops, in addition to other components of income and marketing management.


You’ve heard a lot about attracting abundance

You’ve heard a lot about attracting abundance, but your wallet is still empty. Of course, you can give up and accept a mindset that welcomes poverty. Or, you can embrace the alternative: learn the secret to creating the abundance attraction mindset you’ve been missing.

Nix the negative

Most of us were taught to have a negative mindset when it comes to money and attracting abundance. You might avoid opening a credit card bill or lose sleep over layoff rumors. But being frustrated with a checkbook balance or being frightened by thoughts of “Now, what…” can actually keep you trapped in a cycle of poverty and want.

Instead, banish destructive-and wealth repelling-negative thinking from your mind. Focus instead on the things you can control. For example, fuming over a jerk of a boss won’t attract a dime, but garnering the courage to look for the kind of job you deserve will start attracting abundance to your life.

Polish the positive

Changing the negative to the positive is a great first step in your abundance wealth plan, but it’s often not enough. The next step is to take good thoughts and make them concrete by making a list of what you’ll achieve is one place to start. Writing down the things you want, from cars to vacations to more time with the grandkids, will create a more polished vision in your mind. And, once your mind starts working from a clearer place, it will more easily emit the positive thoughts and emotions that are critical for successful abundance attraction.

Make a move

Men and women who’ve made their own fortunes rarely sit around on a couch 24/7, just wishing for more money or more real estate. They take action. That means if you have a half-finished novel collecting dust now is the time to break it out and start writing again. Even if the novel is never published, the positive energy you generate by taking action will attract abundance.

Consistency counts

Have you ever resolved to lose weight in January only to find yourself back to a three-soda a day habit by February? Resolving to attract abundance means nothing unless you take action every day. Make abundance attraction a non-negotiable part of your day-just like brushing your teeth or having a cup of coffee. Set aside time to read affirmations or conjure visualizations. Don’t think of abundance attraction techniques as one more thing on your to-do list; think of them as an investment in abundance, wealth, and the other riches you deserve.


The worst thing you can do to repel prosperity is to think that prosperity and abundance are solely limited to material benefits. Realistically, it’s hard to go about life without money. Who would want to live in a less than a livable home? It’s also difficult to feel abundance and prosperity when your children can barely eat three meals a day. However, abundance and prosperity are not a manifestation of excesses in life. You don’t have to drink champagne everyday to feel prosperity in your life. Everyone deserves to feel prosperity and abundance in life, even if lifestyles are different.

Remember that prosperity and abundance are always subjective. Consider this example. An abundance of candies will make a child smile but for an adult who’s on a diet, its not a good thing. Meanwhile, a homemaker blessed with many state-of-the-art kitchen appliances will squirm with delight. A child will not even give a care in the world for these kitchen appliances. There are different manifestations of abundance. Manifesting abundance is not rocket science, even if there are different ways people do it.

Attracting prosperity and abundance starts with showing gratitude to the abundance that already exists in your life. Appreciating life’s blessings is a great way to open yourself to more abundance and prosperity. Every day, make it a habit to site at least 5 things to be grateful about. It could be your many friends, your children who lovingly kiss you every morning, or your office mate who buys you coffee every now and then. This is one good way of attracting abundance.

Another way to attract abundance prosperity is to nurture your prosperity consciousness. Prosperity consciousness is a belief that if you consciously think positively of abundance and prosperity, it will come to you. Even when possibilities seem bleak, there should still be positivity. Many people don’t believe in this power because of uncontrollable circumstances. But they don’t realize that voluntary action is part of this positivity. Your prosperity consciousness should not be passive. It should be coupled with action to truly be meaningful. While you’re affirming your dreams, evaluate if you are undertaking the appropriate steps to reach them.

Attracting abundance and prosperity also means letting go of what burdens you. Let old hurts and fears go. A negative environment is not inviting to positive vibes. Learn to forgive and ask for forgiveness.

Prosperity and abundance still rely on fate. But fate can always use a helping hand from its master.



Mechanical betting machines and their coin acceptors were at time

Mechanical betting machines and their coin acceptors were at times ทดลองเล่นสล็อต  helpless against cheating devices and various stunts. One recorded model included turning a coin with a short length of plastic wire. The weight and size of the coin would be recognized by the machine and credits would be permitted. Regardless, the bend made by the plastic wire would make the coin exit through the crackpot chute into the payout plate. This particular stunt has gotten obsolete due to redesigns in more current betting machines. Another obsolete method for smashing betting machines was to use a light source to bewilder the optical sensor used to count coins during payout.

Present day gaming machines are obliged by EPROM focal processors and, in gigantic club, coin acceptors have gotten old for charge acceptors. These machines and their bill acceptors are arranged with bleeding edge against cheating and antagonistic to copying measures and are difficult to hoodwink. Early computerized gaming machines were to a great extent cheated utilizing hoodwinking devices, similar to the “slider”, “monkey paw”, “lightwand” and “the tongue”. A critical number of these old conning devices were made by the late Tommy Glenn Carmichael, a gaming machine fraudster who purportedly took more than $5 million.[30] In the current day, computerized gaming machines are totally deterministic and thus results can be on occasion successfully predicted.

Gold mine goofs

Separating electronic gaming machines are good for showing gold mine awards far in wealth of those advertised.[32] Two such cases occurred in betting clubs in Colorado in 2010, where programming botches provoked exhibited enormous stakes of $11 million and $42 million.[citation needed] Analysis of machine records by the state Gaming Commission uncovered inadequacies, with the certified huge stake being altogether smaller.[33] State gaming laws needn’t bother with a betting club to regard payouts.


This is by no means a fundamental procedure to carrya gigantic

This is by no means a fundamental procedure to carrya gigantic among semi  สล็อต wallet เครดิตฟรี  absorbed social classes it is the spot for conveyance fortunes to spread it out essentially, the basic stage in the security of passing on treasures’. Additionally, the wide scarf of different social classes serves magnificently for holding kids, victuals, weapons, papers, and things not to be revealed.”

moreover, the section from the pockets: “pockcts.- This framework for advancement is barely worth alluding to from the created perspective; yet, when we consider the constant gathering of little thing passed on in the pockets of people and recall that these pockets are for no other clarification than to fill in as instruments of transportation, we can’t discard including it. We should review correspondingly that the Oriental, particularly the Corean, has pockets in his sleeves having the limitation of a half bushel. The Turk and the Arab stows away as much as this in the plentiful folds of his robe, and any kid who has taken ordinary thing can add his disclosure. ”

nothing in there analyzes wallets or not passing on them in pockets as opposed to passing on them on your belt and determinedly nothing about what is viewed as evolved in American as of now period.

Joseph (I haven’t any clue how to do those inordinate engravings) — Preceding unsigned remark added by (talk) 00:03, 29 October 2012 (UTC)

Am I the one explicitly who thinks this? I changed the reference to dangerous. Which on the off chance that you read the refered to source it doesn’t keep up the case that in nineteenth century America they balanced their wallets on their belt. Joseph — Preceding unsigned remark added


A few wallets, especially in Europe where more prominent coins are predominant, contain a coin sack compartment.


the most recent unpredictable number is used to determine

At the point when the “Play” button is crushed, the most recent unpredictable number is used to determine the ทางเข้า slotxo  end result. This suggests that the result changes depending upon accurately when the game is played. A unimportant part of a subsequent eventually and the result would be extraordinary.

It is huge that the machine contains an incredible RNG utilization. Since all PRNGs ought to in the end go over their number sequence[24] and, if the time period is short or the PRNG is typically deficient, a general player may have the choice to “predict” the accompanying result. Moving toward the PRNG code and seed regards, Ronald Dale Harris, a past gaming machine engineer, discovered conditions for express wagering games like Keno that allowed him to expect what the accompanying plan of picked numbers would be established on the past games played.

Most machines are planned to beat this by making numbers regardless, when the machine isn’t being played so the player can’t tell where in the progression they are, whether or not they understand how the machine was modified.

In 1984 Inge Telnaes got a patent for a contraption named, “Electronic Gaming Device Utilizing a Random Number Generator for Selecting the Reel Stop Positions” (US Patent 4448419),[21] which states: “It is basic to make a machine that apparently introduces more unmistakable chances of result than it truly has inside the genuine imperatives that rounds of chance should work.” [22] The patent was hence bought by International Game Technology and has since ended.

A virtual reel that has 256 virtual stops for each reel would allow up to 2563 = 16,777,216 last positions. The maker could choose to offer a $1 million dollar mother lode on a $1 bet, sure that it will simply happen, as time goes on


Tips For Winning Prizes On Scratch Cards

Everybody loves purchasing scratch cards. At the point when the cards were first developed, the designer composed an exceptional program to guarantee that the numbers imprinted on the cards, which were utilized for lotteries, had irregular numbers picked by the PC. Be that as it may, with the progression of time, the framework turned out to be increasingly canny. The numbers are not, at this point haphazardly picked. There is an uncommon calculation composed for the cards. The overall population doesn’t have a clue about these and the chances are as yet unchanged for them as they were the point at which they were first created. In any case, there are a few different ways by which one can re-think the numbers. waec result checker card

Look at a wide range of cards with shifting rates, not only one kind. By and large, the standard of the game is that the scratch cards, which are estimated at a higher rate, likewise increment the odds of winning. There attempt to examine the cards, which are more costly.

The assistants working in the cards stores are an abundance of data. Get some information about the sort of cards that have as of late won enormous measures of cash. Each kind of card has a breaking point on the sum that can be won. So if a $100 card has as of late won a big stake recently, odds are that it won’t be highlighted in the bonanza soon. Additionally attempt any new cards that are accessible.

Online cards giveaway some cash on an information exchange. These sites offer sign up rewards or even rewards if companions are suggested and they join.

However, the most significant of all, is that play inside limits. Scratch cards are addictive and can make one bet past the methods. For this set a breaking point and stay inside the cutoff. Likewise play it safe while paying for the scratch cards online with Visas.


Email Marketing – Is it Part of Your Marketing Strategy?

There are many voices out there today, each one clambering for our attention. In our home based business, we get bombarded daily with offers that we are told we just can’t refuse! Each one offers their best marketing strategy and/or courses, which if you will just simply buy it; it would literally set you financially free! Ever been there?

Well, that’s not what I’m going to do here!! We’re going to be talking about one subject: campermobile Email Marketing and email marketing strategies. Clearly there are more marketing strategies than email marketing. The fact is, there are many different marketing strategies out there, and we have many choices, but you have to decide which ones you want to implement. A strategy that has worked well for me and other internet marketers is to start with two, maybe 3 marketing strategies. Get very familiar with those, and make sure they are working for you. Don’t let anything or anyone sidetrack you. Stick to your guns. Once you have those mastered, move on to the next 2 or 3, but don’t abandon the original 2 or 3.

There are many marketing strategies, and I’ll name a few, such as:

o Social Media – Facebook, Twitter, LinkedIn, Yuwie, Friendfeed, Squidoo, etc

o Articles – Ezine, Articlebase, BetterNetworker, etc

o Press Releases –,,

o Videos – You Tube, Traffic Geyser, Camtasia, etc

o Blogging – WordPress, Blogger, Digg, etc

o Forums – Warrior Forum, Google and Yahoo forums, etc

o Email – Viral Host, AWeber, List Bandit, List Joe, Viral URL, etc

There is a myth floating around out there that I want to address right now, and that is this: There is a common misconception by many people nowadays that the internet is too competitive, and that a newbie [slang word for a newcomer to the internet] cannot possibly hope to succeed running against the big dogs, or the more seasoned internet marketers.

Nothing could be further from the truth! There are many ways of making money online and so many opportunities and niches to take advantage of. And the bottom line is this: there are constantly new people coming online, and new people looking for business opportunities. The key is to find something you are interested in, have a passion about, and begin to market in that niche.

This is not about niche marketing, and at this juncture I’m not going into how to find your niche and finding the right keywords to market your niche or product. There are plenty of articles and blogs out there about that.

You can find plenty of articles and blogs about all the different marketing strategies, but what I’m going to focus on here is email marketing. Email marketing is a key part of any marketing plan, but where that falls in priority for you is totally dependent on what your marketing strategies might be.

I’m going to assume that you already have your list [if you don’t contact me, and I will help you with that, or point you in the right direction]. Email marketing lists are important, but maintaining them and keeping them up to date is even more important.

In email marketing, your reputation is important, more so online than offline. Both are important, but most of us reading this are trying to build a home based business through an online presence. We build and develop our online reputation through social media engagements, blog posts, press releases, articles, forums, videos and etc. Our reputation actually is created by our readers, and if we continue to supply them with valuable content, our reputation grows.

When it comes to building our reputation in social media, it is important to not bombard your friends and followers with just links to your site. Several times throughout the day is okay, but provide valuable content, such as positive quotes, links to videos that can help build their business, etc. A whole article could be written just on this subject, and many have been written.

Our online reputation is what makes our email deliverable! That’s right; our reputation is what helps get our emails opened. If our reputation has become tarnished because of some negative posting on a forum or a negative blog, it will definitely affect email deliverability. If people on our list view us negatively, they tend to blacklist us, and now the email goes into the spam box instead of the inbox. That will have a direct impact on your bottom line.

Here are 7 tips that will help get your emails delivered.

Tip#1: Manage and Maintain Your Online (and Overall) Reputation

a) Can’t say enough about this – it is completely within your control!

Tip#2: Get Opt-In Permission

a) You have to provide options to your subscribers to allow them to change their subscriber preferences. Subscribers have to have the option somewhere in your email to opt-out if they so choose and it should be plainly visible.

Tip#3: Recipients Expect Frequent and Valuable Content

a) I get some emails on a daily basis, and one even sends between four and six per day. However, I always read them, because invariably they provide good and valuable content. Actually, two or three times a week is sufficient, and there is even some thought out there that once a week is enough. It really depends on your list and your product.

b) The bottom line – whatever your frequency, it has to contain relevant and valuable content. If not, they will opt-out or drop it into the spam folder!

Tip#4: Use a Recognizable “From” Address

a) I’ve received email from online marketers where it was kind of obscure as to where the email was coming from. There are plenty of email providers out there (see list above) so there is no excuse to not have a recognizable “from” address.

b) Make sure your subscribers have a way to reach you. If your “from” address in your email is not a reachable address, provide one somewhere in your email. I prefer to provide mine in the signature of my email.

Tip#5: Design the Header of Your Email to Deliver Your Message

a) This is the first thing they see when they open their mailbox! If you know anything about copywriting, you know that the header is the most important item to getting your email opened and read. This can be the difference between a successful or unsuccessful email campaigns.

b) Let’s say you aren’t good at writing headlines – there are plenty of sources out there where you can find someone that is. Go to, post what you want done and you’ll find someone that can do it for you. Just be sure to check them out thoroughly and get some good verifiable references. For as little as $200 you can get someone to write you a great email campaign with a great header.

Tip#6: Spam – Who Defines It

a) Does it really matter who defines spam? Absolutely!! What comes to mind when you think of spam? Most times the response I get is “It’s sending unsolicited emails.” Really, is that it???!!! If that’s what comes to mind, then you definitely need to familiarize yourself with what spam really is!! It can mean the difference between getting your email opened (delivered) or not.

b) CAN-SPAM laws were created and enforced by the FTC [Federal Trade Commission]. What is CAN-SPAM? The acronym CAN-SPAM derives from the bill’s full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.

c) ISP (Internet Service Providers), as well as the FTC have a large part in determining what is or is not spam. ISPs do not rely on CAN-SPAM to define spam. Their contention is that spam is first and foremost defined and determined by the user. If, for example, a user determines the email is spam by putting it in their spam folder, or in their blocked senders list, or just simply not opening it, then the ISPs consider it spam – whether or not it adheres to each and every rule of CAN-SPAM.

d) Stay current on the CAN-SPAM rules and make sure that every email campaign complies and adheres to those rules. Be sure that your email recipients can opt-out easily. Remind your email recipients of the email address they should use to request information or if they have any questions.

Tip#7: Relevance and Continuity

a) When the potential client and/or email recipient clicks on your PPC ad or a link that you provided in your email, it is imperative that what you had in your email and/or ad is where the link goes to. For example, if you are advertising something about weight loss, make sure that when they get to your site, you are actually promoting weight loss, and not something irrelevant – like, let’s say skiing!! Remember….it’s your reputation. If it doesn’t connect or is irrelevant, it could make the customer want to consider future ads irrelevant and they will avoid clicking on them.

b) When that happens too often, search engine algorithms will then label your ads as irrelevant, suppressing the Search Engine Marketing (SEM) and PPC conversions. SEM is only relevant if you have a website

The last thing I want to cover (and certainly not the least) is search engine marketing. Search engine marketing can and does have a great impact on your online reputation, i.e., your email deliverability. What is search engine marketing? Glad you asked!! Search engine marketing is the performance of marketing or advertising your web site through search engines, like Google, Yahoo or Bing. Search engine marketing (SEM) may consist of one or more of the following components:

· Pay Per Click (PPC) – On the right side of the page you will see little boxes or ads, and those are what are considered PPC [Pay Per Click]. Every time you click on those, the advertiser pays Google, Yahoo or Bing (the amount depends what search engine you are using). You bid the amount you are willing to pay per click. The more you bid, the more likely your ad will appear higher in the search engine results. Google AdWords has implemented an additional aspect. Your ads will rank based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.

· Search Engine Optimization (SEO) – Google, Yahoo and Bing [formerly MSN] crawl through content of your article, blog, website, etc., and look for valuable and relevant content. SEO is what gets you in the top 10 positions on the left side of the page when it is opened up. It is referred to as generic listings.

· Pay For Inclusion (PFI) – What is PFI?It is a search engine marketing technique that involves paying for a Web site listing in a Web directory, for example Yahoo Directory [not same as Yahoo Search] or Verizon’s SuperPages. The bottom line is you are paying to be included in a Web directory. In addition to search engines, like Google, Yahoo and Bing, various other directories also exist on the web. These directories can either be general in nature or can be related to a specific topic. You can get free listings in some online directories, like DMOZ. However most directories now charge for a listing. Yahoo describes its directory as: Subject-based directory listing websites in a wide range of topics, from arts, entertainment, and society and culture, to science, education, and health.

So is Search Engine Marketing Important?

It really depends on whether you decide to make search engine marketing a part of your marketing and advertising strategy. If you don’t have a Web site or ever plan to have one for your business, you certainly wouldn’t need search engine marketing. But in today’s business climate, it’s hard to imagine anyone not wanting or having a website, as nearly all business are expected to have a website and most do.

Search engine marketing is used as a means to get traffic to your website. This again can be done through your emails with links to your website, or through SEO, PPC, or PFI. This then should ideally lead to getting new customers and adding to your home business revenues.

When compared to other means of advertising and marketing, search engine marketing can be very cost effective. For instance, you could implement some SEO techniques on your own. Organic search rankings are free, so if you can move yourself up in the rankings, your traffic should increase, which, in turn, should increase your home business revenues.

In the same way, PPC can be very cost effective. Since you can set limits on how much you’ll pay per click and how much you’ll pay per day. By doing that, it’s fairly easy to keep your costs in line. As previously mentioned, some Web directories like DMOZ allow free listings, while others can cost as little as $25 – $30 per year.

In closing, it is vital to your success to keep your lists up-to-date so that you can optimize your response rates, your conversions, and your overall email campaign performance. With all the spammers and fraudulent email senders out there, it has created a lot of mistrust. So I can’t stress enough how important it is to consistently update your email list, review your list often to establish which email recipients haven’t opened or clicked through for the last six months. Make them another compelling offer, and if they still don’t open them, you might want to try one more time, but then take them off your list.

To your success in getting your email opened!

As a real estate investor, father, and business owner, I’ve always been an entrepreneur at heart, and have successfully started and sold several businesses over the years. I have even started some businesses that have failed; so I know both ends of the spectrum!

I have tried several different MLM companies, and was able to build a good organization with them, but it seemed that the leaders always left for some other ‘newest and latest’ business opportunity. In one case, our up line even kept the money that was supposed to pass on down to us!!